- 2. What is Social Networking and Why Did We Choose It? Why did we choose it? Social networking sites like Facebook, MySpace, and Twitter are a popular phenomenon with our generation Social Networking sites offer people new and varied ways to communicate via the Internet allow people to create their own online page and to construct and display an online network of contacts, often called ‘friends‘ Users are able to build a network of connections that they can display as a list of friends Social networking sites are not limited to messaging, communicating and displaying networks Nearly all sites allow users to post photos, video and often music on their profiles and share them with others
- 3. Basic Elements Effects of Social Networking in: Business Communications Government Academic Institutions
- 4. Social Networking and Business A great way for a business to monitor their popularity in various social networking sites is by joining these sites themselves Example: Uprinting(an online printing giant) Social Networking sites allow them to promote and check their status in the site touch base and react with customers, both new and old
- 5. Social Networking and Business Social networking sites are also a great place to host or sponsor events spread awareness to people on a certain product or service Social networks can also be used as a benchmark for the popularity and the social relevance of a product, service sites usually play host to several comments both good and bad about the company or the service It is important for a company to know where they went wrong and what they are doing well
- 6. Case Study Company: Infogroup (the leading provider of data driven and interactive resources for targeted sales, marketing and research) creates an unparalleled ability for direct marketers to find, attract, engage and retain customers Gives marketers ability to gain valuable, in-depth and unique insight like never before "Social media is becoming a vital part to every business' marketing.” --- Ann Kennedy, Senior Vice President of Infogroup's Product and Data Innovation
- 7. Social Networking in Academic Institutions
- 8. Social Networking in Academic Institutions Today higher education websites are more than just static pages. They are strategic assets for admissions and enrollment, advancement and fundraising, brand awareness, disseminating information such as news and safety alerts, and, now more than ever, they are strategic assets for social networking. College students are also heavy users of social networks, relying on a few key websites to meet their social networking needs. Anderson Analytics estimates that among 18- to 24-year-olds using social networking, 39% use only Facebook, 45% use Facebook and one other site, and 12% use Facebook plus two other sites. In addition, according to a Noel-Levitz e-Expectations Class of 2007 report, 61% of students thought it was a good idea for colleges and universities to put up social networking sites to promote their programs, campuses, and students.
- 9. Social Networking in Academic Institutions According to the Web Advantage Survey of 2007, nearly 77% of college marketers will have engaged in social networking, blogs, and social media during 2008. Social networking via campus websites gives prospective students and parents a unique forum for building relationships and learning more about institutions. It can be a useful means to cultivate a responsive environment that encourages enrollment and promotes streamlined institutional enrollment processes. Social networking has undoubtedly emerged as a powerful communications tool and provides institutions with a new opportunity to better communicate with students on their own turf.
